Do you feel overwhelmed and confused as to which tools to use for you marketing?
You are not alone.
There are so many tools and strategies available for you but consuming them can be challenging.
The best strategy is to use the KISS principle.
Don’t complicate your strategy.
Include only the basic things at the beginning and then scale it up as you grow.
There are however some basic tools that you should have when starting out and these are listed below.
#1 SEO TOOLS
This website features a collection of tools for different SEO tasks. It includes Plagiarism checker, Keyword position, Google PageRank checker, Backlink checker, Online ping tool, Alexa rank checker, Domain IP lookup, Keyword suggestion tool, Page speed checker tool and so much more.
Just pick one for the task at hand.
This is a WordPress plugin that helps you with your on-page SEO needs. It is a free tool and is very useful with features that include:
• XML Sitemap support.
• Advanced Canonical URLs.
• Automatic generation of META tags.
• Compatible with most other plugins.
• Automatically notifies major search engines, including Google and Bing, of any site changes.
For more tools on SEO check out this blog post on Authority Hacker.
#2 CONTENT IDEA GENERATION TOOL
Do you find it challenging coming up with great ideas? This tool will take off the stress and help you with tons of creative ideas.
#3 STORAGE TOOL
This is for storage and collaborating. It allows you to store and share files in the cloud and can be accessed from anywhere with internet access. All you need is a free Google account and you are good to go.
It also allows creation and editing of files and documents from scratch on the platform.
This is also a cloud storage tool and is similar to Google Drive. It gives you 2GB space for storage when you join. When you refer friends to join you can get additional storage space of about 20GB.
#4 KEYWORD TOOL
This wonderful tool helps you come up with the most profitable keywords related to your niche. It focuses on buyer keywords (ie the keywords that people with buying intent use). It is easy to use and free to an extent.
#5 Email MARKETING TOOL
#6 WEBSITE TRACKING TOOL
This is one of the most used free tools from Google. When installed on your website, you will be able to track the actions of everyone that visits your site. These include things like your traffic source, high performing keywords and so much more.
You can review the data collected and use it to plan our future marketing strategy.
This is an alternative to Google Analytics. It tracks activities on your blog such as sources of recent traffic, recent keywords, visitor’s location, visitor’s country, exit links, visit length, returning visits and so on. To use this tool, you have to add a few lines of code to your website or blog to start tracking your site.
To use this tool, you have to add a few lines of code to your website or blog to start tracking your site.#7 IMAGE CREATION TOOL
#7 IMAGE CREATION TOOL
These are tools that will help you create images for blog posts, social media, landing page, logo, flyers and so on. They come with inbuilt templates that will make your task easier. They are free to use but have a bit of fee attached for some features.
These tools include Canva, Pablo, Gimp and Pic Monkey. All you need to do is to customize the images to suit your need.
#8 VIDEO HOSTING TOOL
These are free platforms where you can load and share your videos. Once hosted there you can share them across social media platforms and also embed it on your site. This is a great option for product reviews and “how to” videos.
This is a great option for product reviews and “how to” videos. YouTube and Vimeo are the easiest to use.
#9 SHARE BUTTONS
These tools will encourage readers or visitors on your site to share your content easily. This also adds a viral element to your images, quotes, and blog posts. Three great tools for this are SumoMe, Digg Digg and Flare. They are available as WordPress plugins which you need to install to enjoy the awesome benefits of these tools.
They are available as WordPress plugins which you need to install to enjoy the awesome benefits of these tools.
#10 LANDING PAGE GRADER
This is a free tool that will analyze your landing page and generate a report on how to improve it. The number one tool for this is the Landing Page Grader
What WordPress Theme Is That – Type in any WordPress sites’ URL into this tool and it will tell you the theme used to build the site.
Type in any WordPress sites’ URL into this tool and it will tell you the theme used to build the site.
Use this tool to analyze your competitors’ website. Get insights that will cover their source of traffic, type of traffic and uncover their online marketing strategy.
This is another amazing tool for your posters, graphics and videos. It’s easy to use and doesn’t require complex graphics mastery.
It comes with templates that you can easily customize to create great designs.
Don’t just keep these tools, make a list of the ones you need now and start implementing your own strategy. There are so many marketing ideas out there that you can try to see what works for you.
Take massive action for great results!
What is your favorite must-have tool? Share it with us in the comments