An Example Of  Call To Action: The A-Z Guide

Are you searching for a good or high-converting example of call to action that you can use? Would you like to know the exact call to action phrase that converts well for online businesses?

Then you have come to the right place.

According to research, less than 25 percent of businesses say they are satisfied with their conversion rates. That is a pretty low number, and it shows that many businesses are doing something very wrong.

Gone are the days when you assume that visitors to your site know the next step to take after reading the information on your sales page. the importance of having a call to action on your site cannot be overemphasized.

When you direct your website visitors towards the next step to take, you make things incredibly easy for them. And you will substantially boost your chances of converting those visitors to leads or customers. 

How can you create the ultimate call to action? Is there a proven formula to follow to help you write converting calls to action? This is what you are about to learn, only if you read through this post to the end.

Let’s get started.

What Is a Call to Action?

A ‘call to action’ or CTA is a phrase, word, or even sentence that tells your reader exactly what you want them to do next. It is a prompt that tells the user or reader to take a specified action. It is usually written as an action phrase or command, such as ‘Buy Now,’ or ‘Sign Up,’ typically taking the form of a colored button or hyperlink.

In Digital Marketing, calls-to-action takes the form of a text on a CTA button or links to a particular webpage in email campaigns or a web link. And you can find CTAs in the following areas:

  • Meta-description
  • Simple texts on ad copies
  • Pop-up ads
  • Email ads
  • Website
  • Landing page 
  • Lead magnet

Using the call-to-action phrase or word correctly, you can get users or visitors to visit your official website or read the new blog post you just posted. Some of the actions you may want your readers to take may include:

  • Subscribe
  • Sign up for an article or newsletter
  • Get in touch
  • Go for a download
  • Purchase a product
  • Share a piece of content.
  • Checkout wide range of…

Bear in mind that not every call-to-action phrase or word results in a customer. Some calls-to-action can be pretty strong and inviting or powerful while others are lackluster or unappealing. Study and use the right example of call to action.

Call to Action Definition

According to an online dictionary, a call to action is ‘an exhortation or stimulus to do something in order to achieve an aim or deal with a problem.’ 

But when used in Marketing or advertising material, it refers to “a piece of content intended to induce a viewer, reader, or listener to perform a specific act, typically taking the form of an instruction or directive e.g. ‘Click here’ or ‘Buy now'”.

What Is a Call to Action in Writing?

A call to action in writing refers to the words or phrases you use to elicit a response by creating a positive connection between the consumer/reader and the offer. At the end of the post or article, the consumer takes an expected action such as ‘Click here,’ ‘Read more,’ etc.

How Do You Write a Call to Action Phrase?

The first thing here is to know the primary objective of your post on your website, landing page, or social media platform. 

What is the exact action you want your target audience to take next?

If the post is a top-of-funnel one, something as simple as ‘Read On’ will suffice. However, if the post is at the bottom of your funnel post, you can write a ‘Call Us,’ ‘Sign Up Now,’ or ‘Send Us A Message’ call-to-action.

Therefore, when crafting your call to action using any of the example of call to action , you need to do the following:

  1. Start the phrase with an action word such as ‘Download,’ ‘Call,’ ‘Read,’ etc.
  2. Tell your target audience precisely what is in it for them if they take that action
  3. Create a profound sense of urgency, using words like ‘…today,’ ‘…now,’ ‘…in the next 24 hours,’ etc.
  4. Focus on value
  5. Foster anticipation and curiosity

If you focus on these 3 steps and examples of call to action , you will be able to create a powerful, highly persuasive call to action phrase that entices your target audience or website visitors to take the next intended step.

Then, make sure your CTA phrase is simple. Simplicity, in many cases, is far better than creativity. When you tell your visitors ‘Add to Cart,’ they understand exactly what you mean and what is expected of them. And they won’t have to wrack their brains trying to figure out what you want them to do.

And lastly, carry out several A/B testing in order to discover the phrases that elicit the most responses from your target audience.

Call to Action Examples

Calls to action can take several forms, depending significantly on the context. They can be a single line in emails, a closing statement in blog posts, or a call-to-action button on a site.

Here are some excellent call-to-action examples typically seen on blogs:

  • Support our sponsor
  • Sign-up for our newsletter
  • Read more articles
  • Share on social media

For business-to-business (B2B) organizations, calls-to-action buttons could also feature text such as:

  • Contact Sales
  • Expires soon
  • Free Trial
  • Sign up

As mentioned earlier, a highly effective call-to-action is clear and simply communicates precisely what the user can expect when they click on a particular button or just take the next action. 

This significantly boosts click-through rates.

On eCommerce websites, the calls-to-action are somewhat more commercially focused, as seen below:

  • Checkout
  • Add to cart
  • Add to wishlist
  • Buy now

In every case, the calls-to-action on the eCommerce page tells the user precisely what to do next in order to continue interacting with the website.

 And the action moves them further down the highly converting funnel.

Call to Action Button

call to action button

A call to action button represents your website visitors’ guide that helps accomplish a particular goal and contributes significantly to your site’s conversion rates. 

Some of the most common A/B tests involve changing button size and color, and this is followed almost immediately by tracking in order to pinpoint the best-performing combination that leads to conversions.

Regrettably, only a few business owners bother to make efforts to fully understand the behaviors of their visitors on their official websites in order to create highly effective hypotheses for call-to-action button tests. 

Most of them just assume this to be a trial-and-error thing.

There are a few factors you need to consider if you want your call-to-action buttons to convert higher or more visitors to customers:

  • Button Text

If your call-to-action button can deliver or promise to deliver value to anyone who clicks it, the response rate will be high, and vice versa.

In other words, your call-to-action button should convey a particular benefit to the reader as simply – and as clearly – as possible. 

For instance, if you check Netflix’s CTA button design, you will agree that it is easy on the eyes as the text invites you to get started. Little wonder the movie streaming platform got more than 200 million paid subscribers worldwide amidst the COVID-19 pandemic.

  • Button Color

Few online business owners care about the color of their call-to-action buttons. And believe it or not, the color of your call-to-action buttons plays a crucial role in converting your website visitors to paying customers.

However, the truth is that there is no one-size-fits-all deal when it comes to choosing colors for your call-to-action buttons. However, what you can do is carry out multiple tests to determine the best call-to-action button colors your visitors best respond to.

You should also ensure that the color of your call-to-action button is always in stark contrast to the background colors. 

This easily catches the attention of visitors at first glance. Run more A/B tests until you are sure of the particular button color that elicits the most action from your target audience.

The additional text reassures you, thereby enabling you to make a quick, informed decision.

Therefore, ensure your button text is crisp and specific. Whatever additional text you fix around your CTA button should facilitate your target audience’s decision-making process, instead of leaving them hanging or confused.

Another hindrance your CTA button eliminates for you is your visitors’ anxiety. Multiple reasons can cause your website visitors to pause and not click that CTA button. But by telling them precisely what to do, you get them to take action.

You can also find out what stops them from clicking that colored button as you may discover some insights that you can employ in order to optimize your call-to-action buttons as well as your site as a whole.

  • CTA Size

So, ensuring your call-to-action button is readable, shouldn’t overwhelm your website visitor, and must be easy on the eyes has been covered.

However, another factor to take into consideration is the size of your call-to-action button. 

You may have to carry out an A/B test in order to discover which size receives the maximum views, the number of clicks that convert into leads or customers, etc.

At times, you may have to use 2 call-to-action buttons on the same page. they need to be distinguishable by size and color.

  • Remove All Distractions

Ensure your CTA button is positioned on a clutter-free web page. Don’t include any social media sharing or tweeting buttons as well as all unrelated content. Any element on that page should serve the offer better and should be positioned near your call-to-action button.

  • Place Your Privacy Policy Right Below your Call-to-Action Button

Placing your privacy policy right below your CTA button boosts the credibility of your offer for your target audience or prospects. It is an excellent SEO practice that many webmasters recommend, though there is no proof to back this claim. 

The only thing remotely connected to this is the credibility factor your site may receive from Google if your website undergoes the giant search engine’s manual review.

You shouldn’t worry about the link to the ‘Privacy Policy’ page distracting visitors from clicking the CTA button. It will not affect the conversion rate negatively in any way.

Placement of Your CTA Button

Everyone knows that your CTA button must be positioned at a very prominent place on your web page. Again, you need to carry out A/B testing to see where you can get higher conversion rates.

Leave a lot of white space on your webpage as it allows our CTA button to stand out.

50 Powerful Call to Action Phrases

50 Powerful Call to Action Phrases

Calls-to-action phrases also help to boost conversion rates. Here are 50 of the most powerful call-to-action phrases you can use on your site:

  1. Download now
  2. Click here
  3. Click here for details
  4. Join now
  5. Start now
  6. Satisfaction guaranteed
  7. One-time offer
  8. Download here
  9. I can’t wait to hear from you
  10. Limited availability
  11. Come in for a free consultation
  12. Come see us today
  13. Ends tomorrow
  14. Please don’t hesitate to call
  15. We’re waiting for your call!
  16. Send for our free brochure
  17. Subscribe to our email list
  18. Get one today and see instant results
  19. We’d like to hear from you
  20. Reserve your spot now
  21. Send for our free catalog
  22. Request your FREE quote today
  23. Come in today
  24. Treat yourself today
  25. Start your trial
  26. Take our quiz!
  27. Sign up online at…
  28. Grab one today and boost your {user benefit}
  29. Get started today
  30. Last chance
  31. Members-only/Subscribers only
  32. Try out today
  33. Grab a huge deal with our limited time offer
  34. Claim free shipping now
  35. It’s important that you respond promptly
  36. Contact us
  37. Download our eBook for more information
  38. Money-back guarantee, no questions asked
  39. Buy now to avoid disappointment
  40. Save big
  41. Why wait? Give yourself the {user benefit} you deserve
  42. Claim your one-off discount today and save big on your purchase
  43. Choose the perfect look for you
  44. Claim my exclusive offer
  45. Get my discount
  46. Enjoy massive savings while stocks last
  47. Money-back guarantee
  48. Get it now!
  49. Act quickly
  50. Talk to an expert


Every target audience responds very differently to numerous calls to action. This means that there is no one-size-fits-all call to action sequence or guarantees that one particular example of call to action will substantially outperform the other.

Therefore, carry out several A/B tests to test the overall effectiveness of numerous calls to action on your landing page or website. This helps to eliminate guesswork and provide you with insights or data-supported information that will help you to correctly optimize your calls to action with the highest conversion.

So, for your blog posts or other marketing materials and content, you should follow proven example of call to action that has worked.

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