how to write a blog post“Oh no, not now, I need this written and finished up in just two days and I don’t have an idea what will work best”.

How do I arrange this, where do I put that?

Certainly, this applies to many writers.

Getting the flow for your article can sometimes be difficult.

As a writer you need to pour out those words as fast as possible without compromising quality.

One easy way to this is to create a template.

“A template for an article?” you might ask, yes a template.

This is not just an ordinary template.

It is a template that outlines all the vital things needed to create informative articles.

It starts with listing out elements that will bring your article alive, give it credence, save you time and make life a lot easier for you.

When you sit to write an article, all you need to do is to fill the gaps earlier created in your template, and this will cut down the time spent on the actual research and writing.

So let’s cover the steps on how to write a blog post.

A basic template should serve as a guide for you and if you wish to outsource your article writing, you already have an established pattern for the writer to follow. This is useful in cases where you are using a guest writer or ghost writer for your article.

It should have the following outline:

Attention Grabbing Title

This is an essential part of your write up. If your title does not grab the readers’ attention, then no one will read what you have spent so much time to write.

Here you need to find out if your proposed tiled has potential or if it is what people will be interested in reading.

How do you do that? You might ask.

There are tools and websites that make this easy.

But first you need a title that answer the readers’ question or solves a particular problem for the reader with an explanation on how this can be achieved.

For example “Creative Ways To Monetize your website with a blog” or better still “5 Creative Ways To Monetize your website with a blog”.

Over time it has been noted that list article and how to’s make a good title. When you have chosen the title the following tools will help you decide on what approach to use or what areas to focus on.

Google Trends

This is a great tool by Google to help you what is trending. You need to put in your topic or keyword into the Google trend search to come up with ideas or topics people will love, and then use it to refine your title. You can base the search on specific locations to help you target a particular audience in that location.

LinkedIn Pulse

This is a feature on LinkedIn that shows posts that have generated lots of views, likes and comments. If you have a topic you can use this to check if something similar in on LinkedIn Pulse. This will tell you if the title is a good one. Another option to try out if you do not have a topic, is to modify one you find or add more details to a particular post that is doing well, rewrite it and then expand it.

Buzz sumo

This wonderful site analyses the topic you search for and displays articles that people have shared a lot with the number of shares and the social media on which it was shared. This helps you to modify your title or even totally rephrase it to a better shareable one.


Infographics are a great way to share content and a good place to get inspiration on a good article title is at Infogram. They host inforaphics and you can search for your keyword or related title and check for those that are popular. If the infographics has not been covered in an article yet, you can transform it into an article and choose an appropriate title as well.


Forums related to the topic you wish to write about. This will help you figure out hot topics or topics that have a need to be covered. They would often generate lots of comments and unanswered questions. One great site to find such is Quora, a site where people ask questions and get them answered by other members who are knowledgeable.

Eye catching image

A good image is a powerful tool that can draw in the target audience and want them to read more. Always use eye catching images and make sure that they are free to use or you acknowledge the source.

In-between the subheads, you can also add images to make reading a lot less boring for the reader.
Places where you can find both paid and free images include:

  • Little Visuals: They stock landscape, industrial, abstract and urban images.
  • Stockvault: Designs and graphic images for free.
  • Pixabay: creative commons images free to use.
  • Unsplash: A Tumblr image site mostly about nature.
  • Canva: Easy to use for designing your own images.
  • Dreamstime: A large collection of images with free and paid version.
  • BigFoto: A royalty free photo gallery.
  • Refe: Quality images taken with mobile devices.
  • PicJumbo: Several image categories to choose from.
  • iStock: Both free and paid option available to access images.
  • Morgue: Register to access images by artists, but remember to give them credit.
  • Public Domain Images: Images from both amateurs and professionals for free.
  • 123rf: They have a collection high quality pictures at affordable prices
  • Pikwizard: A huge collection of high quality images with image editor attached.

An Introduction or Lede

This is the opening paragraph of your write up. The essence of this section is to draw in the reader and make them curious enough to want to read more.

The introduction should also be something that the target audience can relate with, so that from the beginning, they are hooked.

One great way of writing and intro is to use a story. Your story should however, relate with the content of the post and pave way for the actual information you want to send across to the reader.
Next you should back up your write up with data or facts to add credibility to the article. Figures from research or statistics are great for achieving this.

You might not necessarily quote as statistics, you can add it to you sentence as a part of it.
For example instead of saying “10% of writers earn up to $200 per blog post”, you can say “ten out of every hundred writers earn $200 per blog post”.

This gives a more visual feel to your writing and melts away numbers which does not usually go down well with most people.


These are short sub titles that should have a description of what is covered in that heading. It should also be scanable and still benefit the reader because not all those who get to see a write up will have the time to read it.

If it is scanable then they can quickly go over it and still pick out some points.

You should know that not every person that opens you post will be able to read the entire post. So this makes provision for short term visitors. 


This should be a summary or round up of what the article is all about and a closing paragraph for the write up.

Call to Action

This is the last but most important part of your article. This is why the article was written in the first place. At this point you need to tell the reader what to do such as commenting on the topic discussed, sharing the article on social media, making a purchase or signing up for your mailing list.

There you have it, a six-step working template on how to write a blog post. This will definitely make your write-ups faster. Customize it to suite your need and have it ready for referral purposes each time you want to write your article.

Have you ever used a template before? what other method do you use to make your writing faster share it with us in the comment section.

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